How Did One Man Turn Portugal Into Australia?

I remember a time when Portugal were full of cult hero type players. Rui Costa, Nuno Gomes, Vitor Baia even Figo (before he did the unthinkable). But now everyone I know wants them to lose. It must be because of him. He even rolls his sleeves up like Ricky Ponting. And everyone I know likes to see Ricky Ponting lose as well.